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This week, you’ll begin work on your public service announcement, or PSA. By the end of Week 5, you and your teammates will produce a PSA that: • is 60 seconds or less. • covers a specific topic. • includes voiceover narration. • employs video, text, or graphic effects. • is finalized in Web-ready file format. • follows copyright citation and fair use guidelines.

Week 3 Assignment: PSA Pre-Production Directions 1. Download a copy of this assignment document to your desktop. 2. As a group, select an issue to address in your PSA. Consider topics that impact your school, your community, and you personally. My suggestion as I mentioned in my email is that we do one on digital footprints that explains how what students put on the internet now can come back to haunt them later on when they apply for a job- Tammy

I really like Tammy's idea for our group PSA, but I wanted to toss a few topics out there......

Not sure if you guys saw Jamie Oliver's Reality Show "Food Revolution In Our Schools". He addressed childhood obesity and eating healthy food in our schools. Going Green at school.... Recycling and conserving energy. I saw a Handy Manny PSA with my daughter last weekend about Flu Prevention. Cyberbullying

Jason I liked the digital footprints. I was thinking we could do a seen with a young boy or girl and then have them apply for a job when they get older and he/she do not get it because it is still out there on the net. We could write the script on the wiki. Per my emails, I like the digital footprint idea too. I think we could aim this at tweens, since that's when they're really beginning to start being active in social media and networking. Educating them from the beginning seems more helpful than when they've gotten to the age to post harmful content. -kirsten What jobs are there? Kim
 * Writer Script and Shot List
 * making the movie
 * editing
 * music and voiceover --

3. Brainstorm the aspects of the issue you plan to cover, and identify the people you might interview for it. So I think we have all centered on the digital footprint idea. Here are some of my ideas for a video. We start by showing a video of a newborn baby, then we see an image of a facebook post announcing the birth. the caption reads "My digital footprint was created before I was an hour old." Then we show a series of clips or still images of a a baby's first steps, a child's birthday party, a first day of school, with a caption for each that says "my first step" "my first birthday" "my first day of school" with a status update for each one. Then the music changes to some sort of harsh rock song and pictures of a party comes up and the caption says "my first party" with a facebook post that talks about being totally wasted or something like that. The last scene is a boss red stamping an application with a big DENIED. Then the camera zooms into his computer screen where the applicant's facebook screen can be seen with the inappropriate post and picture up. Finally we end with a voice over that says something like "?% of all companies google their applicants during the hiring process. What will they find about you?" Or "It only takes a moment to update your status, but the consequences can last a lifetime. Think before you post. Protect your digital footprint."

We could use our own home videos/ photos for the images we need. The only real filming will be the boss at the end.

PS sorry about typos. I am trying to write this with my two year old daughter sitting on my lap. ^ Love this idea! I can totally help with the compiling the shots -kirsten How about we insert a clip of Donald Trump saying your fired?

Here are some links I found to relevant articles [|NY Times], [|Career Builder] [|educause]Tammy I think that is a great idea. We have to make sure there are not two many early child shots, maybe just the major events. Like the birth, the first walk, the first day of school then maybe go to the teenager then young adult. What do you think about the voice over starting out with a child's voice then moving to each age? These are only ideas so feel free to change them. I have an 8 year old, so we can use her voice and images, I don't have a problem with it. :) -kirsten  I have an 11 year old girl also she would like to be a Movie Star! -Kim

Good idea, I use to work in Major League Baseball as a scout and I would surf online looking for things that would give me more insight about a prospect. I actually found a high school players myspace page that was public..... his background design was drug related and his profile pic was of him at a party with a beer bong!

The PSA has to be 1 minute, you will be amazed how quick that goes by.... I had to race through my voiceover for my digital story. I would like to help with the script or shot list.

I found another neat PSA from Disney...... Phenas and Ferb talk about online safety.....

media type="youtube" key="F4Qd1WVRctc?fs=1" height="385" width="480"

Jason I love that little clip. Which age group do we want to hit? Do we want serious or simi-amusing? Kim

I was thinking tweens to middle school age. Suggestions? Jason

Since kids are starting to use social media at earlier ages, I think tween is probably a better target. I know that even my 8 year old is creating profiles and sending messages to friends on some kids "social networking" sites. I've already had to deal with the issue of keeping password private, etc. - kirsten

Found this news story on youtube....good stats about internet safety.

media type="youtube" key="ieRE_wyheRg?fs=1" height="385" width="480"

4. Write up your project proposal in the area provided below. 5. Write a script outline and narration script in the spaces provided below. What do you think....change what needs to be changed.....I tried to follow Tamara's outline above. I really like the script. I made some changes that I think make it flow a little better, but I will not be insulted in the least if you don't like them.  Sounds good, but I do not think it is targeting preteens. So we should change the audience to high school. I like it. I think that this targets the 14-16 age group, because anyone younger than that isn't going to realize or care about job prospects in their future. Also, I know that the video is only a minute long, so we need to be concise about what we say, but posting things online that reflect negatively affect more than just being able to get a job. It can affect being able to get into college, being able to get an apartment or house, relationships, etc. as well.  Introduction: I wonder if we need this introduction? I think we should put it in our project proposal, but I think the video will flow smoother without it. I agree  As students become more tech-savvy and have greater access to technology, it is important they understand the need to protect their //name, identity and reputation//. Everything they post online today can affect the goals they have for tomorrow.

Shot 1 (Newborn)

<span style="color: #800080; font-size: 11pt; font-weight: normal; margin-bottom: 5pt; margin-top: 5pt; text-indent: -0.25in;">snip< With advancements in technology <span style="color: #800080; font-size: 11pt; font-weight: normal; margin-bottom: 5pt; margin-top: 5pt; text-indent: -0.25in;">> we begin our journey online at an early age.

Shot 2 First steps…etc

<span style="color: #800080; font-size: 11pt; font-weight: normal; margin-bottom: 5pt; margin-top: 5pt; text-indent: -0.25in;">snip< As we mature we tend to <span style="color: #800080; font-size: 11pt; font-weight: normal; margin-bottom: 5pt; margin-top: 5pt; text-indent: -0.25in;">> reveal <span style="color: #800080; font-size: 11pt; font-weight: normal; margin-bottom: 5pt; margin-top: 5pt; text-indent: -0.25in;">ing many aspects of our lives online.

Shot 3 Positive & Negative

Some of them breakthroughs or shining moments of success... others... welllll not the greatest moments of our lives.

Shot 4 Are You Ready?

With the footprints that you have left behind, <span style="color: #800080; font-size: 11pt; font-weight: normal; margin-bottom: 5pt; margin-top: 5pt; text-indent: -0.25in;">snip are you ready to be Googled by your future boss?

Shot 5 Future Employer’s

In 2008 22% of Employer’s used social networking sites to research job candidates.

In 2009 that number jumped to 45%.....

So…. Where do you think these numbers will be for 2010…. 2015 …. 2020 ?

They will be watching you!!!

Shot 6 Finale

It only takes a moment to update your status, but the consequences can last a lifetime. Think before you post. Protect your digital footprint….. or this could be you!!

Donald Trump saying......Your Fired!!! <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in; text-indent: -0.25in;"> The only thing about having Donald say this is that they are already hired. Maybe he could say, Your not hired!!! I love having Donald Trump saying your fired, but I worry about getting the copyright for it. I'm not sure if this use is covered by fair use. If we can't get the copyright for it, we could always get someone who is trump-like to say the same line. I'm pretty sure that Donald Trump trademarked the "You're Fired" tagline. Maybe show a person holding a stack of papers with red "denied" stamps on them or something like that? <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in;">Use the following sites as guides. · Story Creation Tips: // [] // · Writing Tips: // [] // <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in; text-indent: -0.25in;">6. As a team, brainstorm your shots. Be certain you include an establishing shot, a closing shot, wide shots, and tight shots. Follow the rule of thirds and other guidelines established in this tutorial: <span style="color: #be151d; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in;">// [] .// <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in; text-indent: -0.25in;">7. Write up your shot list in the space provided. <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in; text-indent: -0.25in;">8. Identify additional assets, such as audio, images, interviews, and narration for your PSA. <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in; text-indent: -0.25in;">9. Identify copyright citation and fair use guidelines to any visual or audio assets you use in your PSA. <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in; text-indent: -0.25in;"><span style="color: #008080; font-size: 11pt; font-weight: normal; margin-bottom: 5pt; margin-top: 5pt; text-indent: -0.25in;">Basic copyright/creative commons info below - this allows viewers to share the video as long as it's attributed to the the authors, and can't be used commercially. - kirsten <span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in; text-indent: -0.25in;"> Copyright 2010 • Tammy Brown, Kirsten Cooper, Jason Greer, Kim Talley

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<span style="color: windowtext; display: block; font-size: 11pt; font-weight: normal; margin: 5pt 0in 5pt 0.25in; text-indent: -0.25in;">10. Submit a copy of this document. · NOTE: Be sure you retain a copy of this document on your desktop. As you produce your video in Weeks 4 and 5, you will need to update this document to reflect any changes. You will submit a copy of the revised version at the end of Week 5.